Take one parent company, 11 subsidiary businesses and countless different opinions and what do you get?
Typically, chaos. But Wedgewood wanted a cohesive brand to unite all of its companies and engaged us to solve that complex assignment.
Each company needed its own identity, yet they all had to live within the same family.
By creating a palate of strong colors, along with a unifying graphic and typographic style, we were able to establish an environment where they all could coexist in harmony.
This design methodology was applied to a broad spectrum of marketing materials including stationary, print and online advertising, collateral materials, recruitment brochures and websites.
With positive feedback throughout the real estate industry, we can now consider this deal closed.