City of Hope
The National Cancer Institute has designated City of Hope a Comprehensive Cancer Center—one of just a handful of elite institutions nationwide. The hospital is renowned for it’s research programs and for the treatment they provide for multiple types of cancer.
RCG was engaged to develop a communications program defining several types of cancers and the treatment options for each. A series of 20 brochures were developed for patients and their families to provide a clear understanding of each specific cancer and the options for treatment. Written in clear, easy to understand language, each brochure treated the disease with dignity and compassion.