Over 50 years ago, Analysts, Inc. literally created the oil analysis industry. Today they continue to lead this industry in technology, services, and product development. Despite their leadership position, AI recognized that their brand needed to be revitalized. They consequently asked RCG to conduct a brand assessment and provide recommendations. Beginning with their corporate identity, we developed a new logo and established graphic standards for their brand. We then rewrote and redesigned all of their corporate literature.
Although the AI website was difficult to navigate and slow to respond, it was a rich resource for both customers and prospects. So RCG developed a new CMS site that offered expanded functionality and streamlined navigation for an enhanced user experience. We then implemented an SEO program that put AI on page one in all relevant categories. In addition to the rebranding program, RCG also developed print and online advertising programs for their industry trade publications and website.