The Vintage Wood Floor Company
The Vintage Wood Floor Company was founded in 2006 with no history, no identity and no marketing materials. RCG was asked to help them become established in the reclaimed wood flooring business.
Capturing the elegance and quality of antique wood flooring along with the romance of the corresponding time period was essential to establishing the brand and setting VWF apart from the competition. Brand identity materials included logo, stationary, business cards and signage. RCG also implemented an advertising program in high-end design publications.
A website was created and included an extensive gallery of VWF’s finest work. In addition a social media program was implemented integrating Facebook, Google+, Twitter and Pinterest. RCG also established a blog and monthly subscription newsletter to help expand the customer base.
Since its launch, the Vintage Wood Floor Company has become the leading antique reclaimed wood floor company in Southern California and has placed floors in some of the most lavish homes and businesses in California.