Riva Audio

The manufacturer of some of the finest wireless Bluetooth audio products available was only missing one thing—a strong identity. We were tasked to brand Riva Audio and have all the components stay true to their theme line: Designed to Amaze.

This was no easy undertaking given that the Chief Creative Officer, Rikki Farr, was responsible for work with the likes of Led Zeppelin, Guns n' Roses, Jimi Hendrix, The Who and so many more. The scope of our engagement included a standards guide, new website that was responsive for tablets and mobile phones, product packaging, assignment photography/videography, print/online ad campaigns and collateral materials. The feedback thus far is as positive as the reviews of their products.

BP Castrol

The name Castrol is synonymous with premium-quality, high-performance and leading-edge technology in lubrication. Castrol is widely acknowledged as a leading provider of lubricant solutions—a long-standing position built on innovation and leadership.

We were asked by Castrol to help launch a new software product that was custom-developed for its customers; Castrol Labcheck Next Generation (LCNG). This online platform revolutionized the way users receive and manage oil-sampling results and recommendations. The challenge was to introduce the new product and train thousands of maintenance professionals on how to use the program. Planned over a nine-month period, our plan included ongoing email newsletters, updates and online training sessions. Additionally, a micro-website and video overview were developed to provide further program support.

During the ramp-up to launch, RCG conducted a competitive assessment to identify marketing opportunities. Included in our research were interviews with Castrol marketing managers, customers, distributors and key competitors. The resulting marketing report laid out study findings, positioning opportunities, recommendations and rationale. The approved recommendations were then implemented into all of the new marketing materials, including brochures, web pages, and online slide presentations.

Reports from Castrol management and LCNG customers confirmed that the launch of the new program was well received and successful.

Garrett Motion

Garrett Motion (GTX) is a global organization formed in 2018 that provides turbocharging, electric boosting, hybrid and connected vehicle technologies to OEM’s in the auto and truck industry and to performance race car manufacturers. Their primary markets include the Americas, Asia Pacific, and Europe.

Garrett’s portfolio of turbochargers covers the broadest range of engine applications, from micro cars with engines below 1L to off-highway applications with engine displacement above 100L.

RCG began working with Garrett in 2017, as they were in the process of being spun off from Honeywell’s portfolio. Launched in October 2018, we were responsible for creating the corporate logo and branding materials. We created detailed branding standards for all print/digital mediums, signage, internal documents, office design, uniforms, etc. Additionally, we developed a system of global packaging for all of their turbocharging products for both OEMs and Aftermarket customers. 

Wedgewood

Take one parent company, 11 subsidiary businesses and countless different opinions and what do you get?

Typically, chaos. But Wedgewood wanted a cohesive brand to unite all of its companies and engaged us to solve that complex assignment.

Each company needed its own identity, yet they all had to live within the same family.

By creating a palate of strong colors, along with a unifying graphic and typographic style, we were able to establish an environment where they all could coexist in harmony.

This design methodology was applied to a broad spectrum of marketing materials including stationary, print and online advertising, collateral materials, recruitment brochures and websites.

With positive feedback throughout the real estate industry, we can now consider this deal closed.

UCLA Anderson School of Management

UCLA’s renowned Anderson School of Management was looking to improve its positioning and overall communications strength in two key programs: FEMBA, the Fully Employed MBA program and EMBA, the Executive MBA program. RCG began this project by conducting in-depth interviews with key administrators, students, and recent alumni. The main focus of the interviews was to gain better understanding of the motivation and concerns of individuals pursuing different types of MBA programs. We also wanted additional insight on students’ perception of the program and where they hoped to take their professional careers.

We prepared reports for each program, detailing key findings along with recommendations for communication platforms. RCG developed creative briefs that captured student motivational aspirations and reinforced key UCLA brand program strengths. Based on our findings, new program materials were produced including advertising, brochures, posters, and an updated website.

Manhattan Beach Education Foundation

The mission of the Manhattan Beach Education Foundation is to fund grants for the Manhattan Beach Unified School District. An escalating challenge considering the number of school organizations competing for local donor dollars. In 1994 the MBEF hosted a wine auction that generated a small profit. Recognizing the potential for greater success, RCG was asked in 1997 to help establish the event and grow it into an annual fund raising gala.

The result: over the past 15 years RCG has helped The Manhattan Beach Education Foundation build one of the largest charity wine auctions in the country. For over 10 years the 1600-person event has been sold-out weeks in advance. Through the efforts of our branding initiatives—which include identity, direct mail, newspaper advertising and numerous collateral materials—the wine auction has seen increased profits with each successive year.