Shopkins 'til You Drop

Having worked in design and marketing for most of my life, I find these little Shopkins toys to be astounding. Why? Because there's nothing astounding about them, other than kids (especially mine) become addicted to them and as time has gone on, Moose Toys in Australia has made them more desirable to kids than sugar. Is that possible? They cost mere cents to produce and sell for $2.99. That is if you can find a store that isn't sold out. Now that's marketing.
http://www.shopkinsworld.com