There are very few things dearer to the hearts of hockey fans than their team's logo. Add to that a team about to celebrate its centennial in existence. For this occasion, the Toronto Maple Leafs revealed their updated logo...Read More
Having worked in design and marketing for most of my life, I find these little Shopkins toys to be astounding. Why? Because there's nothing astounding about them, other than kids (especially mine) become addicted to them and as time has gone on, Moose Toys in Australia...Read More
One of the best parts of what we do is being able to collaborate with other great artists. Case in point is the project we recently did with Mark Fredrickson.Read More
Collaboration happens when two or more people come together to engage in something significant—a project or endeavor for the greater good where the people participating have a stake in the outcome. Collaboration can be found in creativity, sports, business—anywhere individuals come together with matching concerns.Read More
Creative risk taking is a powerful tool designed to help businesses cause breakthroughs where marketing efforts are stuck or not performing according to expectations. We call it creative risk taking because it combines the element of risk and the creative process.Read More
If you decide it is, follow these helpful tips to make the best use of Pinterest.
Pinterest is quickly becoming the new “google” for anyone looking for anything the internet has to offer. This popular social media site has evolved far beyond the craft-enthusiast and home-cooking bulletin boards that dominated the early versions.Read More
In 2013 Manhattan Beach had more great white shark sightings than the town of Amity Island in the movie Jaws. So we couldn’t think of a better way to mark the 20th anniversary of the Manhattan Wine Auction than by inviting people to “An Evening of Delicious Food, Fantastic Reds and Great Whites.”Read More
It stands 17″ tall and 9″ in diameter. It weighs four pounds and is made of solid gold. It comes equipped with two ear-shaped handles for transport and, at first glance, you’d think it was an elegant sugar bowl or one of Liberace’s candelabras.Read More
Attending business conferences can give you the opportunity to network, present yourself or company, learn about new technologies and services or simply find inspiration for your career path. Whatever the purpose, preparing for a business conference is more than just finalizing travel and accommodations plans.Read More
Every morning at about 6:45 I sit down with the newspaper and a large cup of coffee, to which I add two Splenda packets and a splash of half and half. I drink the coffee out of a thermos mug with a screw-on lid that keeps it just below boiling. It takes me about an hour to complete my ritual and at the end, when I’ve tipped the coffee mug all the way up and it’s completely drained, I can honestly say, that was “Good to the Last Drop.”Read More
You know that moment when something you’re working on comes together and you get it and in that instant it alters your DNA and leaves you in a place you’ve never been?
When I was a student at the Art Center College of Design studying advertising there was a critical part of the curriculum that required one of those DNA alterations. It centered on creating concepts. In advertising, a concept is an idea that delivers a message about a product or a service in a unique and memorable way. If you’re a fan of the Super Bowl you know that during the game big-time advertisers spend millions of dollars to showcase their creative and concept-driven TV commercials. For advertising art directors and copywriters having a commercial on the Super Bowl is like winning the lottery.Read More
While running the marathon in the 1986 Goodwill Games in Moscow my image was broadcast throughout the world. Seven times NY Marathon winner Bill Rogers and Sports announcer Curt Goudy were following and commenting on my performance as I approached the halfway point in Gorky Park along the Moscow River.
That evening sitting in the bar at our hotel with other Goodwill Games athletes and the television production crew, this tall, blond, cameraman with a braided goatee started to tell the gathering about this group of World Runners, of which I was one, who were running in the marathon and capturing the attention of the crowd and the cameras.Read More
In case you haven’t noticed we’ve entered a new era of medical marketing. If you’re a hospital, specialized healthcare provider, or medical device manufacturer, marketing your products and services now requires more knowledge and more expertise in more areas then at any time in the history of marketing. One thing has become blatantly clear—”Change is inevitable – except from a vending machine” – Robert C. Gallagher.Read More
President Joyce Banda of the Republic of Malawi stands out as a powerful leader when it comes to the empowerment of women and has woven this commitment into her plans for the future of the Republic of Malawi. The empowerment of women is a relatively new development in Africa where 22.9% of the population in sub-Saharan Africa, nearly one in four, suffers from chronic persistent hunger. Only recently have the world’s leading experts recognized and acknowledged that the empowerment of women must be an essential part of any strategy designed to eliminate hunger and poverty.Read More
In 2002, Apple Computer created a television commercial called “Crazy Ones” with the slogan “Think Different.” The commercial featured some of the most prolific thinkers and artists of the 20th century including Albert Einstein, John Lennon, Thomas Edison, Alfred Hitchcock, Pablo Picasso and others. The ad begins “Here’s to the crazy ones. The misfits. The Rebels. The troublemakers.” And ends with “The people who are crazy enough to think they can change the world are the ones that do.”Read More
My definition of a strategic marketing website is a website designed for the purpose of attracting customers, educating them on your product or service and providing them opportunities to take actions that result in the purchase of your product or service. If a website is not attracting, educating and providing calls to action, it’s not a marketing website.Read More
We have meetings with clients and new business prospects several times a week. Sometimes we meet in person and other times on a conference call. We know our clients are busy and the demands on their time are great.
To get the maximum value out of the time we spend in meetings, we’ve developed the following strategies for conducting an effective meeting. Following it has increased our productivity and decreased the amount of time we spend in meetings. Try it for yourself and watch what happens.Read More
I recently attended a talk given by an extraordinary young man who had a remarkable story to tell. He has traveled the world as a motivational speaker, giving talks to as many as 100,000 people at a time. This guy is a confident, able, dynamic individual. He’s gifted and his mere presence commands attention. For the first 30 minutes of his one-hour presentation this group of about 1,200 people were riveted to the edges of their seats. And then something unexpected happened– he lost the audience and, along with them, all the power and creativity he had been demonstrating up to that point. The problem wasn’t his story or his delivery or his charisima. Quite simply, he stopped listening.Read More
We’ve begun a New Year and you or someone you know has likely made a resolution to lose the extra pounds gained during the year. The plan, in all probability, is some version of the following: First, re-establish your relationship with the gym you belong to and haven’t visited recently; next, lock yourself in by telling everyone you know that you’re absolutely committed to losing the weight no matter how hard it gets or how long it takes. This is particularly useful in helping you stick to the program, after all, how could you possibly face friends and family if you don’t keep your word? The final turn of events in this journey is failure; and 80% do fail. They give it their best shot, try as hard as they can, and yet they just can’t do it.Read More